ON24 Webinar Benchmarks Report: COVID-19 Special Edition

Conclusion

The data from April 2020 shows how vital webinars are, not just to modern communication but to communication in a changed world. As employers everywhere shift to remote working, the number of hours spent watching webinars has increased dramatically to almost three times the average in 2019.

Two people now enter an ON24 webinar every second, and every minute there are 24 questions being asked.

Over the past few years, we’ve seen not only an increase in webinar volume but also great webinar experiences. There’s been a significant increase in the use of video, more attendees are tuning in via mobile, and technology is providing even more

ways to engage with audiences. The response on our platform to recent events has shown that this is just the beginning.

Based on April 2020 data, three-quarters of registrants (75%) sign up in the week of the webinar. This is a marked difference from the behavior in 2019, where 43% of registrants did so. In particular, the share of day-of sign ups has almost doubled, from 10% in 2019 to 19% in April 2020.

Webinars, along with the engagement data they create, are valuable. In fact, as of the end of 2019, at least half (56%) of ON24 customers integrated webinar data with the rest of their marketing technology. Coincidentally, this percentage almost mirrors the share of survey respondents (55%) which say that sales prioritize leads from webinars.

Moreover, the share of early registrants has gone down, and webinars are increasingly functioning like on-demand TV.

benchmark best practice covid-19 on24 webinar

Creation date: 11/10/2020 12:00 PM Updated: 11/10/2020 12:00 PM

on24benchmarksspecialeditionpostcovidtrends1604974930324.pdf

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