Adobe-Vidyard-2019-Video-Benchmark-Report

• Average video length is trending shorter and shorter. In

2018, the average video was 4.07 minutes long, 33%

shorter than 2017’s 6.07 minutes.

• On average, 52% of viewers watch a video all the

way through, regardless of the video’s length—more

than the 46% who would do the same in 2017. Over

two-thirds (68%) of viewers watch a video to the end

if it’s less than 60 seconds, but only 25% will finish a

video if it’s more than 20 minutes.

• Organizations in high tech, professional services, and

media, entertainment, and communications are the

most prolific with video. On average, businesses in

those industries published more than 300 new videos

in 2018—nearly one per day.

• This year, more small and medium companies moved towards using

a mix of internal and external resources for video production than

the previous year. Now 52% are using both vs. 37% in 2017.

• The majority of video views still take place on desktop (87%), but

mobile views are growing. This year, 13% of business video views

happened on mobile, a small increase from the previous year’s 11%.

• Mid-week is the most popular time for business video views, with

Thursday seeing the most views overall. Views peak in the morning,

regardless of the day of the week, typically between 9 and 11 a.m.

PST (12 to 2 p.m. EST).

• The most common types of videos are webinars, demos, and social

media videos. Websites, social media, and landing pages are three

of the most popular places to embed video content.

• In 2018, 85% of companies reported using some form of video

analytics. The use of intermediate or advanced video analytics has

increased 19% over the previous year.