This report is packed with valuable insights, but here are
a few of the things we found most interesting:

• Average video length is trending shorter and shorter. In
2018, the average video was 4.07 minutes long, 33%
shorter than 2017’s 6.07 minutes.

• On average, 52% of viewers watch a video all the
way through, regardless of the video’s length—more
than the 46% who would do the same in 2017. Over
two-thirds (68%) of viewers watch a video to the end
if it’s less than 60 seconds, but only 25% will finish a
video if it’s more than 20 minutes.

• Organizations in high tech, professional services, and
media, entertainment, and communications are the
most prolific with video. On average, businesses in
those industries published more than 300 new videos
in 2018—nearly one per day.

• This year, more small and medium companies moved towards using
a mix of internal and external resources for video production than
the previous year. Now 52% are using both vs. 37% in 2017.

• The majority of video views still take place on desktop (87%), but
mobile views are growing. This year, 13% of business video views
happened on mobile, a small increase from the previous year’s 11%.

• Mid-week is the most popular time for business video views, with
Thursday seeing the most views overall. Views peak in the morning,
regardless of the day of the week, typically between 9 and 11 a.m.
PST (12 to 2 p.m. EST).

• The most common types of videos are webinars, demos, and social
media videos. Websites, social media, and landing pages are three
of the most popular places to embed video content.

• In 2018, 85% of companies reported using some form of video
analytics. The use of intermediate or advanced video analytics has
increased 19% over the previous year.
Creation date: 10/6/2020 10:43 AM      Updated: 10/6/2020 10:43 AM
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