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Email Subject Line and Copy

Email Subject Line and Copy

No/Don't                               Yes/Do's
-------------                               -------------
Dear                                       Hi, Hey, Hello
Broken Personalization      Personalization   26% more likely to be opened              Geography, Past Purchase, customer status, behavior
                                                Emojis                  56% increase in unique open rates
Newsletter                                                          30% decrease in click-through-rate
FREE                                        complementary, no charge
More information
Visit                                          go to
do not                                      don't

Spelling errors and typos     Pre-header text
Unsupported characters      Renderings
Lengthy subject lines that get cut off

Creation date: 5/24/2019 11:15 AM (Debra)      Updated: 5/24/2019 11:17 AM (Debra)
Email Subject Lines and Copy.xlsx
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