Email Subject Line and Copy

Email Subject Line and Copy

No/Don't                               Yes/Do's

-------------                               -------------

Dear                                       Hi, Hey, Hello

Broken Personalization      Personalization   26% more likely to be opened              Geography, Past Purchase, customer status, behavior

                                                Emojis                  56% increase in unique open rates

Newsletter                                                          30% decrease in click-through-rate

FREE                                        complementary, no charge

immediately

$$$

!!!!

More information

Visit                                          go to

money

$1M

do not                                      don't

Spelling errors and typos     Pre-header text

Unsupported characters      Renderings

Lengthy subject lines that get cut off