avatar  

Log out

Recently viewed tickets

Email Open House-Open Campus Best Practices

Be sure to ask on-ground and online admission directors who to send emails. International students aren’t included.

Copy email drafts to Ashley and Angela, always.


When email open rates are low then clicks are low, too.


From the attached analysis I see that over all time the shorter 5 word subject lines with personalization perform best for click to open rates.


2017

See you tomorrow! |  Alliant Open House

2018

Be a Law Student at San Francisco Law School

2016

CSPP Los Angeles Open House

2018

RE: Be a Law Student at Event

2016

Join Us | October Open House

2016

Join Us | Fall Open House

2016

Join Us | Fall Open House Events

2016

REMINDER: Join Us | October Open House

2019

%%first_name%%, You're Invited | Open House

2017

%%first_name%%, Join Us | SFLS Open House

2016

REMINDER: Join Us | Fall Open House Events

2016

Join Us | CSPP San Diego Open House

2016

REMINDER | Fall Open House

2017

%%first_name%%,  Will We See You?

2017

Join Us | Alliant Open House


Our February 16 2019 A/B test showed that “You’re Invited | Open House

won versus “Welcome Home | Open House”


Avoid low performing, long email subject:

%%first_name%%, Your future is waiting discover it at an Alliant Open House

RE: %%first_name%%, Your future is waiting discover it at an Alliant Open House

%%first_name%%, Your future is waiting discover it at an Alliant

RE: %%first_name%%, Your future is waiting discover it at an Alliant


Other subject lines that did better in 2019 were:

San Francisco Law School | Open House

CSPP Open House. Application deadline approaching

RE: San Francisco Law School | Open House

You're Invited | Open House

You're Invited | Open House

Join Us | Spring into Alliant event

Creation date: 5/15/2019 10:18 AM (Debra)      Updated: 5/16/2019 10:08 AM (Debra)
Files
Open House-Open Campus Email Best Practices.docx
14.5 KB resend