Email Open House-Open Campus Best Practices
Be sure to ask on-ground and online admission directors who to send emails. International students aren’t included.
Copy email drafts to Ashley and Angela, always.
When email open rates are low then clicks are low, too.
From the attached analysis I see that over all time the shorter 5 word subject lines with personalization perform best for click to open rates.
|
2017 |
See you tomorrow! | Alliant Open House |
|
2018 |
Be a Law Student at San Francisco Law School |
|
2016 |
CSPP Los Angeles Open House |
|
2018 |
RE: Be a Law Student at Event |
|
2016 |
Join Us | October Open House |
|
2016 |
Join Us | Fall Open House |
|
2016 |
Join Us | Fall Open House Events |
|
2016 |
REMINDER: Join Us | October Open House |
|
2019 |
%%first_name%%, You're Invited | Open House |
|
2017 |
%%first_name%%, Join Us | SFLS Open House |
|
2016 |
REMINDER: Join Us | Fall Open House Events |
|
2016 |
Join Us | CSPP San Diego Open House |
|
2016 |
REMINDER | Fall Open House |
|
2017 |
%%first_name%%, Will We See You? |
|
2017 |
Join Us | Alliant Open House |
Our February 16 2019 A/B test showed that “You’re Invited | Open House”
won versus “Welcome Home | Open House”
Avoid low performing, long email subject:
|
%%first_name%%, Your future is waiting discover it at an Alliant Open House |
|
RE: %%first_name%%, Your future is waiting discover it at an Alliant Open House |
|
%%first_name%%, Your future is waiting discover it at an Alliant |
|
RE: %%first_name%%, Your future is waiting discover it at an Alliant |
Other subject lines that did better in 2019 were:
|
San Francisco Law School | Open House CSPP Open House. Application deadline approaching |
|
RE: San Francisco Law School | Open House |
|
You're Invited | Open House |
|
You're Invited | Open House |
|
Join Us | Spring into Alliant event |
| Files | ||
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Open House-Open Campus Email Best Practices.docx 14.5 KB |
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