Email Checklist/Best Practices

There are six articles to consider when putting together an e-mail. These articles will address the What, When, Where, Why, Why You Should Care, and Call to Action.

1.Subject Line
An Engaging and Informative, yet concise subject Line

2.Header
This will be a short “What”

3.Body
Here we will have the “What,” “When,” “Why,” and “Why You Should Care.”

4.The Ws and Call to Action

What:
When:
Where:
Call to Action:

5.Additional Info and Contact


Example: CSPP LA Open House

Subject: CSPP Los Angeles Open House

Headline: An Evening with CSPP

(What, When)

Body: Join us for an evening of discovery, food, drinks, and great conversation at our Los Angeles Open House on X from X to X pm.

(Why)
This is an excellent opportunity for you to experience our Professional Practice Community and learn what your future with CSPP has in store.


(Why You Should Care)

You will have the opportunity to:


• Meet your future faculty and Dean
• Learn about our PsyD and PhD Programs and potential career paths
• Interact with current students and alumni
• Explore and tour our campus


We will also be hosting breakout sessions by emphasis areas:
- Clinical Health Psychology
- Family and Couple
- Multicultural and Community Psychology
- Multi-interest area
-And a special breakout session with CSPP Dean Teresa Chapa.


(The Ws and Call to Action)

What: CSPP LA Open House
When: Date
Where: Location
CTA: RSVP Here

Contact us for more information at X

We look forward to meeting you!